Ralph Lauren joins the world of wearable technology

Wearable technology. What is it? How do I use it? Will I actually use it? Is it the new trend?

Let’s define it quickly, just in case the words “wearable technology” does not explain it all.

According to Wearabledevices.com, wearable technology refers to :

“electronic technologies or computers that are incorporated into items of clothing and accessories which can comfortably be worn on the body.”

Right now in the market, there are already a number of wearable technologies that have made a significant presence. To name a few, there are:

Fitbit Flex
Fitbit Flex
Pebble Steel
Jawbone Up24
Jawbone Up2

 

 

 

 

 

So I’ve noticed that most of the wearable technologies out in the market are small gadgets, mostly watches or wristbands. However, very recently, at about the end of August, Ralph Lauren with a collaboration with OM, introduced their wearable technology – Smart Shirts.

ralph-lauren-polo-tech-shirt-1-537x402

 

 

Looks snazzy yeah? (but sadly no, the shirt doesn’t come with the hunky models).

 

The Smart Shirt is made with silver sensors that allow it to track data through a small device that is plugged in the shirt and it is sent to an app via bluetooth.

polo-ralph-lauren-wearable-app-100410057-large.idge

RalphLaurenSmartGiron250

Ralph Lauren debuted the Smart Shirt at this year’s U.S. Open with a number of ball boys sporting the shirt and also even professional tennis player Marcus Giron wearing the shirt during his practice sessions.

 

 

 

So what’s the big hoo-haa all about?

Well, wearable technology is just wearable technology. But now with the Ralph Lauren’s Smart Shirt, it’s LUXURIOUS wearable technology. The brand name and its reputation is adding a whole new dimension to this product.

As David Lauren himself have said, ““Ralph Lauren continues to be at the cutting edge of fashion and culture”. In addition, the Smart Shirt is marketed for 3 things; fashion, healthy and active lifestyle and a high-end product. It is such that the video that Ralph Lauren posted on their YouTube page encompasses  these 3 points, describing it as the “next evolution of  wearable technology”.

With that, it’s no longer just a sports shirt, it’s a Ralph Lauren Smart Shirt.

 

References:

http://www.plusplasticelectronics.com/SmartFabricsTextiles/ralph-lauren-wearable-technology-shirts-debut-at-us-open-119246.aspx

http://www.cio.com/article/2489094/wearable-technology/fashionable-wearables-ralph-lauren-unveils-smart-shirt-at-u-s-open.html

 

 

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4 thoughts on “Ralph Lauren joins the world of wearable technology”

  1. Thoroughly enjoyed reading this post. Although other brands have come out with wearable technology it’s not something I previously associated with higher end brands, interesting idea by Ralph Lauren!

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    1. Thanks Nicola! I’ve tried to find out how much the shirt will cost, and funny enough, there’s no price to be found. But I definitely feel that because it’s a high end brand, it will be a high ass price too. 🙂

      Like

    2. Loved this post! I agree with the person’s above comment as it is very interesting to see Ralph Lauren going into the compression sports wear, but i guess if its another market they can penetrate then why not. Clever of them to use the tops on the ball boys at the U.S Open would have created massive brand awareness for them!

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      1. Totally agree with you! They definitely thought it through in the situation where they launch their product. Tennis is a highly watched sports and would of have a major increase In brand awareness.

        Like

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